"The Impact of Gentrification on Long-Time Communities and the Role of Rent Control" by Noah Vongsengdeuane
In my auditory argument, I claim that rent control alongside other legislation would be a solution to displacement as a result of gentrification. Throughout my audio, you can hear noises that correspond with some of the words I say in order to catch the audience’s feelings. Also, one of the first sound effects encourages the audience to imagine gentrification happening in their own neighborhood, which forces them to see how it is a problem to others. Furthermore, I provided outside research sources to highlight that rent control is a valid solution to displacement and build my credibility and allow the audience to trust my work. By promoting a solution to a problem caused by gentrification, I intended to voice this proposal to city officials and urban planners who have the power to implement these actions. My proposal of rent control relates to my audio by providing a different perspective to a problem rather than just reading a simple article. I deep dive into the audience and force them to feel certain ways with my audio effects, script, and other rhetorical appeals. Thus, tapping into an alternative way of promoting a solution and emphasizing the urgency of it.
Annotations
00:00 - 01:01
Visualization of gentrification provides context and generates sense of empathy.
01:02 - 01:46
Describing the housing crisis in specific cities brings upon the sense of urgency to audience.
02:05 - 02:35
Solution to high rent prices emphasizes that there is hope and audience can help with taking action. Shaw, Jonathan D., Juan G. Restrepo, and Nancy Rodríguez. A Dynamical System Model of Gentrification: Exploring a Simple Rent Control Strategy. arXiv, 17 June 2024, https://arxiv.org/abs/2406.09723.
02:36 - 02:59
Study that showed rent control reduced displacement motivates the audience to join the movement. Kholodilin, Konstantin A. "Rent Control Effects through the Lens of Empirical Research." Journal of Housing Economics, vol. 63, Mar. 2024, p. 101983. ScienceDirect, https://doi.org/10.1016/j.jhe.2024.101983.
03:27 - 04:18
Drawbacks of rent control creates a sense of credibility as different viewpoints are addressed.
04:20 - 04:35
By providing a logical approach to gentrification, it evokes logos and highlights the need for policy.
04:43 - 05:00
Providing real world applications of rent control and its effects emphasizes the speaker's credibility.
05:02 - 05:09
Clear call to action and motivates the audience to help immediately.
05:27 - 05:48
Highlighting that we need to preserve the communities that are being pushed out promotes a sympathetic tone amongst the audience.