Context Tags Used in Events

"In Austin, for example, 49% of renters spend more than 30%, and some even more than 50% of their income just on housing. According to Mike Nellis from the Austin Community Foundation, “Lack of access to safe, affordable housing negatively impacts people’s physical and mental health… and is a driving force behind homelessness.”". This one quote allows us to now have a precise location, and relative statistics about the area.

Introduction to podcast, introducing myself and setting the stage for the topic of Lockhart, Texas and personal connection to the town.

Closing and thanking the audience for listening.

Introduction of both Natalies: introduce their names and where they are from

Construction audio

Hello, my name is Sunny Bell, and welcome to another episode of Keepin' Austin Austin. For those of you new to the podcast, this is a place where people who love Austin's unique qualities think about ideas to keep Austin special, even while it is growing like a weed. --- Ethos is used here to establish both the speaker's and the podcast's credibility. This episode is part of an ongoing series, not just a single occasion. The specialization of the podcast on growth issues. contributes ethos to this episode

As you all know, Austin's population is exploding. We're up 30% in the last 10 years, and we've doubled in the last 20. We're always talking on the podcast about where to put all these people. Today, we're going to talk about one particularly difficult group of newcomers, the wealthy ones. ---- This passage uses logos by quoting concrete numbers. It also uses pathos in making the listener imagine the crowding and perhaps having an emotional reaction to wealthy newcomers.

Many of these folks aren't coming here for the Austin vibe, but are here because a company moved their headquarters here. Many don't have any commitment to Keepin' Austin Austin. They show up here with their East Coast, West Coast money and coastal expectations for housing. --- Pathos is at work here identifying the needs of this group of people as a problem and putting them in a negative light.

The corner barbershop becomes a little lemon, and the community institutions weather under a flood of half-caffeinated lattes. And worst, the existing residents get squeezed out of their own neighborhood. If we want to keep Austin Austin, we've got to find a way to stop this gentrification. --- Pathos is at work here trying to create the emotion of indignation at the unfairness of gentrification.

First, we will change zoning to relax restrictions on development in wealthier areas. We will aim for allowing more luxury, high-rise buildings, speeding the approval process for new construction, and rezoning nearby land to allow for an expansion of the rich areas. Then, we will also use zoning to restrict certain types of development in traditional low-income neighborhoods. --- Logos is used here in adding detail to the proposal.

Kenton goes on to explain that municipalities create a master plan and petition the City into neighborhoods and districts. Different rules will apply to different petitions in order to achieve goals such as creating certain types of living space for residents or promoting economic development. A crude example would be that you can't build an oil refinery in a residential neighborhood, but a more subtle example would be that certain neighborhoods are only for single-family homes with yards, not apartment buildings. --- This passage entirely uses logos to give details of how zoning works to provide a foundation for the proposal.

Turning to the City of Austin specifically, the City is divided into what are called base districts. There are 16 of these, which fall into basic categories such as single-family only or medium-density apartments. However, there are huge complexities within this through the use of what are called overlays --- Logos continues to be used in this passage as the general description of zoning is applied to the City of Austin.

These can get quite specific. For example, there is a Capitol View overlay district, which preserves views of the Capitol Dome by limiting the height of buildings along certain corridors. There are also specific overlays to preserve the character of historic districts, such as Aldrich Place, which is north of the University in the City of Austin. Logos continues to be used as the details of how zoning works in Austin are described.

But in practice, the rules are created and defined by the Planning Commission, a pointed group of volunteers, and the Planning Department, a division of the municipal government. We propose that Austin use overlays to selectively relax housing restrictions in some trendy, wealthy districts. This could include allowing more high-rise buildings, speeding the approval process for new constructions, and rezoning nearby land to make it part of the wealthy areas. --- Logos is further used to give details to the plan. This section also uses Ethos, because the legitimacy of the idea is demonstrated by the speaker's deep knowledge of zoning.

But so that these areas stay desirable, the City can, in effect, require that only new upscale housing be allowed. This can be achieved by, for example, requiring a certain size floor plan for new apartments. Even specific materials for construction and faucets could create more of the type of housing that would attract the wealthy newcomers. -- This section is entirely focused on logos as more details of the proposal are presented.

With more of this housing available, prices would be less likely to spiral out of control. The other part of my proposal is to make novel use of overlays to protect the low-income nature of certain existing traditional neighborhoods. This is turning traditional zoning on its head by using protections normally deployed in the service of the privileged to benefit the underprivileged. --- This section uses further logos to further describe the proposal. In addition, there is an element of ethos involved because the assertion of novelty implies that the speaker has expertise in the subject.

To support my point, Austin already has embraced this approach, in certain ways through the creation of a category called Homestead Preservation Districts, as described by the Mount Bonnell Project. But this has only happened in one place in East Austin, and was narrow in its goals, as described by the City on its website. My proposal aims for the broader use of Homestead Preservation Districts. --- This section entirely relies on logos in describing the context for the proposal.

In this part of my proposal, zoning would be deployed to significantly limit the expansion of housing stock in traditional neighborhoods. By restricting growth, there wouldn't be enough places for the wealthy newcomers to live, even if they wanted to. --- This passage continues to use the logos to describe the proposal and then use logos in another way to make a logical argument to support the proposal.

However, there is a potential pitfall here. Fewer apartments that are harder to find could create scarcity that makes traditional low-income housing more so often, and even more expensive once they are remodeled into luxury. We propose to attack this problem by limiting the ability of developers and new residents to make existing rental units more upscale and desirable. Nothing can be built in Austin without a building permit that describes the work and the cost of the work. The City could set a limit on how much you could spend upgrading apartments and avoid these pitfalls. --- Logos is deployed here to highlight a possible problem and then demonstrate the proposal has a solution. This also invokes this because the speaker is shown to have carefully thought through the implications of the proposal and therefore the speaker has more credibility.

But hey, we know these proposals may not work for a lot of reasons, but let's try to use zoning overlays and building permits to fix this. We here at Keep an Austin Austin are always optimistic that we can keep the vibe, no matter how many people move here. --- This section uses logos in a different way, using logic to describe some reasons why the proposal may not work. Showing that the proposal may not work is using ethos to bolster the credibility of the speaker because she has thought through various scenarios and has a real-world practical approach. It also has pathos in that it tries to affect the emotions of the listener and have them feel upbeat.

Bach's Toccata and Fugue, often associated with horror, depicts an impending doom- one that accompanies the start of urban renewal.

Here, the definition of the term 'gentrification'. While the term has gained generic popularity in modern times, using Whitman's quote, we can assume that urban renewal worked independently wherever there was a city.

Jodie Nicotra provides the academic definition of 'rhetoric'. In many ways, rhetoric acts in a set of modes- here, one audio, one writing. This annotation is a mode- this audio is another.

We investigate a past case in media viralty- the BLM movement in 2020 following the murder of George Floyd. In this case, virality caused a negative effect, blooming into an online argumentative discourse over principal and shifting attention away from the real exigence.

Introduction & Context, Establishes the setting (Taipei), introduces the central topic (MRT expansion), and subtly introduces the core problem (gentrification) as a negative consequence. Sets the Exigence for addressing this "shadow."

Introducing myself and the topic I'm focusing on: Gentrification in Austin, TX, specifically how local South Congress businesses have been facing displacement. By bringing awareness to the issue through a podcast, it brings out the emotion in listeners, intriguing them to continue listening and expanding their knowledge on the topic. I use my personal experience and tone of voice to connect with the audience and help them understand how this issue affects real people in their community.

“Before vs. Now” photo collage

Local business protection and personal memories (D.C. business grant)

Demonstrating how East Austin is losing its unique character and gradually fading away

Introduction music, a calm and chilly vibe that allows the reader to be ready for the podcast

Explain why it matters to stand up and show support for anti-gentrification efforts, why there needs to be a solution, this acts as a conclusion to the video

A music which centers around epicness, allowing reader to feel motivated to support the issue

Describing the housing crisis in specific cities brings upon the sense of urgency to audience.

Providing real world applications of rent control and its effects emphasizes the speaker's credibility.

Clear call to action and motivates the audience to help immediately.

But when we let gentrification erase the communities that built that culture, we lose more than just old buildings. We lose people, stories, and connection. The Guardian, one of the sources, stated “Without strong, targeted policies, the damage from gentrification is often irreversible, leaving cities more unequal and culturally sterile.” So what can be done? In my Project 3, I argued for two main policy approaches. First is rent control. Second is anti-displacement support for local businesses and homeowners.

Let's talk about rent control. It's not some radical concept. It's just a way to limit how much a landlord can increase rent in a year. That gives people a little more stability. It makes it harder for sudden price hikes to displace people from their homes. I combine emotional appeal with evidence and a clear call to action by showing how gentrification erases not just places but people and culture, then shift into a solutions-based approach using my own research and credible sources to argue for fairer housing policies like rent control.