Source Tags Used in Events

We need to be brutally honest about what’s happening. Gentrification isn’t just about new coffee shops and cool apartments, it’s about displacement. Families, small businesses, and communities that gave Austin its soul, its entire character, are being pushed out by rising rent and unchecked development. And if we don’t act fast, we’ll lose the very thing that made Austin so special in the first place. - In this part, I use direct, urgent language and strong emotional appeals to emphasize the seriousness of gentrification, challenging listeners to recognize its real consequences and take action before it’s too late.

This is where my journalist guest from The Daily Texan can weigh in, maybe sharing insight from the UT report or recent coverage on Austin’s affordability crisis. “Joining me now is Diego Hernandez, longtime South Austin resident and journalist from The Daily Texan who has some very useful insights on this topic. Diego, what do you think about the harsh gentrification of East and South Austin, and do you have any opinions on it?” - In this part, I introduce a credible guest speaker to add depth and outside perspective, using their journalistic authority and personal ties to the community to strengthen the conversation’s legitimacy and broaden its appeal.

That really nails it Diego. Gentrification definitely does not affect everyone equally. Studies across the country, and right here in Austin, show that communities of color, especially Black and Latino residents, are hit the hardest. For example, sociologist Jackelyn Hwang’s research from Philadelphia found that Black residents displaced by gentrification were often pushed into even poorer neighborhoods. White residents, meanwhile, had more access to stable, wealthier areas. - In this section, I use expert research and demographic evidence to highlight the racial inequalities of gentrification, appealing to logic and justice to deepen the audience’s understanding of who is most harmed by these changes.

Intro to podcast and intro to Pao.

Pao talks about her families business that was affected by gentrification.

Explaining how that incident affected our community becasue of the lack of things to already do in the valley. Intro to solution and research to support.

How college students can benefit from CLT's and both students and community can come together.

A third of neighborhoods are at risk to displacement. A crazy statistic that revelas the disparity of this issue, and hopefully the reader can view this in shock.

The statistic discussing the median household price in Austin increasing allows the reader to understand that this is an on going issue. Displacement number 1 reason of happening is due to high housing prices.

Only 20% of Americans trust their government, a shocking statistic that shows the how many citizens cannot even rely on the government.

"In Austin, for example, 49% of renters spend more than 30%, and some even more than 50% of their income just on housing. According to Mike Nellis from the Austin Community Foundation, “Lack of access to safe, affordable housing negatively impacts people’s physical and mental health… and is a driving force behind homelessness.”". This one quote allows us to now have a precise location, and relative statistics about the area.

"As housing expert David Kanne puts it: “In today’s world of higher construction prices, land prices, and interest rates, you have to increase your density.” If developers don’t see financial incentives, they won’t prioritize affordability." Being a expert in the topic gives Kanne a sense of pathos as he is trustworthy, and hes correct, if we use logos its only reasonable that big companies will only want to agree to compomises if it leads to them getting paid. And lastly Kanne has personal experience in the field making him a credible source.

What are the two projects about gentrification?: Describe what the anti-displacement toolkit is

What are the two projects about gentrification?: Describe what the forwarddallas 2.0 plan is

Interviews: There are 6 questions regarding gentrification, their experiences, and the plans that I would like to ask them about, with a bit of background noise

Third, passive renter control and tenant protections. It is important for the policies to limit the rent increase and also protect tenants from being kicked out unjustly. It is about creating stability and power for renters in a market that is frequently hostile, if not completely one-sided, against them.These are not just concepts: they have been shown to work. One example is Columbia Heights in Washington D.C. A historically African American area and adjacent to Howard University. Columbia Heights experienced extreme disinvestment and damage from the MLK riots, which led to City intervention with renewed investment into the area, with several caveats. In contrast to the former issues with rent disinvestment and tenant displacement, the new investment will incorporate incorporate 1) An additional subway stop, 2) units of affordable housing, and 3) funding for nonprofits to develop affordable housing. To this day, Columbia Heights has kept 20% of housing affordable and former tenants now own their own buildings with tenant protections keeping tenants stable amidst the intensifying growth.

Is it flawless? No. We still have cases of displacement. But it demonstrates what is possible when a city tries to develop without losing sight of who is already present.Sure, there will be some that don't agree. Some landlords will state rent control will affect their income or the housing market. Others will claim zoning restrictions are limiting their development opportunities. Yes, those are legitimate concerns. But what is most important—profits or people?Because when push comes to shove, we are talking about people being pushed away from their communities. Their schools. Their churches. Their memories. Their stories. That isn't "progress"; that is loss.So, imagine watching the neighbourhood you live in disappear in front of your eyes. Not overnight, but little by little—year after year—until it becomes unrecognizable

As you all know, Austin's population is exploding. We're up 30% in the last 10 years, and we've doubled in the last 20. We're always talking on the podcast about where to put all these people. Today, we're going to talk about one particularly difficult group of newcomers, the wealthy ones. ---- This passage uses logos by quoting concrete numbers. It also uses pathos in making the listener imagine the crowding and perhaps having an emotional reaction to wealthy newcomers.

This is a phenomenon identified by Lori Goodman in her research for the Urban Institute. This, my friends, is called gentrification. This process replaces low-income housing with remodeled, expensive luxury. ---- Ethos is utilized here by reference to scholarly articles. There is some logos as well with the definition of gentrification.

Specifically, we'd forbid developers from making affordable housing into luxury. Let's talk about what zoning is and how the City can use it to implement these policies. According to Kenton, writing in Investopedia, zoning refers to municipal or local laws and regulations that govern how real property can and cannot be used in certain geographic areas. Ethos is used by referring to the published expert's definition. Logos is used in the further advancement of the proposal.

Kenton goes on to explain that municipalities create a master plan and petition the City into neighborhoods and districts. Different rules will apply to different petitions in order to achieve goals such as creating certain types of living space for residents or promoting economic development. A crude example would be that you can't build an oil refinery in a residential neighborhood, but a more subtle example would be that certain neighborhoods are only for single-family homes with yards, not apartment buildings. --- This passage entirely uses logos to give details of how zoning works to provide a foundation for the proposal.

Rhetoric surrounding gentrification has becomes outdated- referencing Eliot Tretter's article, we have approached our understanding of rhetoric in the same way for decades. Why shouldn't there be a resurgence?

We investigate a past case in media viralty- the BLM movement in 2020 following the murder of George Floyd. In this case, virality caused a negative effect, blooming into an online argumentative discourse over principal and shifting attention away from the real exigence.

There are several downsides to organised virality- and many past examples of attempts at virality that didn't work out. Unorganised virality, however, can have it's own downsides. In this case, we aim to find the true benefit of virality.

Personal Anecdote & Problem Illustration, Uses a personal narrative to build Ethos and evoke Pathos. The Seoul statistic provides initial Logos, illustrating the broader problem of Displacement.

Introducing myself and the topic I'm focusing on: Gentrification in Austin, TX, specifically how local South Congress businesses have been facing displacement. By bringing awareness to the issue through a podcast, it brings out the emotion in listeners, intriguing them to continue listening and expanding their knowledge on the topic. I use my personal experience and tone of voice to connect with the audience and help them understand how this issue affects real people in their community.

Connecting Rachel Meltzer's research to this topic: Explains how demographic shifts are reshaping South Congress by highlighting how new wealthier residents are unintentionally displacing the diversity and creativity that once defined the area. This invites listeners to reflect on their role in these changes. The delivery and use of a thoughtful, informative tone help persuade new and long-time residents to think more about this issue.

A lifelong Austin resident shares her opinion on the cultural shift in the city. Including her voice adds authenticity and emotional appeal, which allows listeners to hear directly from someone who has seen these changes. This personal statement and conversational tone can strengthen the podcast’s connection to the audience, especially long-time residents who may share the same opinion.

Going beyond Austin and connecting research done by a team who focused on gentrification in cities Charlotte, Phoenix, and Seattle: Sukaryavichute and their team's research shows similar gentrification patterns in Charlotte, Phoenix, and Seattle. By combining personal experiences with observational evidence, this part of my podcast uses logos and ethos to build credibility helping listeners understand this is a widespread issue, not just a local one. This also can attract and engage a broader audience.

Connecting Jessica Ferm's research to this topic: Jessica Ferm highlights how policymakers fail to address the negative effects of gentrification. This quote strengthens my podcast’s credibility and encourages listeners to question what the local government may be hiding. The serious tone emphasizes the disconnect between local government and community impact, aiming to engage concerned residents and prompt community involvement.

Consequences: This part highlights the long-term consequences if no action is taken, warning that South Congress could lose its identity just like the cities of Charlotte and Seattle. By blending emotional appeal with research, my podcast strengthens its argument and encourages listeners to take this issue seriously.

Sharing personal example of the area

NLIHC Chart (Chart 01 and Chart 02)

Discuss prescedence of the solution working, this is a strong expression of Ethos, the prescendence will allow the audience to think the solution's credibility

Argument of economy growing, this is a use of Logos, as the audience will have the tendency to believe that it might be reasonable for gentrification to happen as it is good for the economy

Solution to high rent prices emphasizes that there is hope and audience can help with taking action. Shaw, Jonathan D., Juan G. Restrepo, and Nancy Rodríguez. A Dynamical System Model of Gentrification: Exploring a Simple Rent Control Strategy. arXiv, 17 June 2024, https://arxiv.org/abs/2406.09723.

Study that showed rent control reduced displacement motivates the audience to join the movement. Kholodilin, Konstantin A. "Rent Control Effects through the Lens of Empirical Research." Journal of Housing Economics, vol. 63, Mar. 2024, p. 101983. ScienceDirect, https://doi.org/10.1016/j.jhe.2024.101983.

By providing a logical approach to gentrification, it evokes logos and highlights the need for policy.

Providing real world applications of rent control and its effects emphasizes the speaker's credibility.

Booe and Lippman state that "The neighborhood's culture is being erased as higher-income people replace working-class residents and as businesses cater more to tourists than locals." And when you walk down South Congress now, you can see exactly what they're talking about. You still hear music, you still see some color, but the feeling has shifted. It has become more commercial. It's essential to note that change itself is not the enemy. Cities are always going to evolve. People move, businesses open and close, and development happens. But the question is who that change is for. Is it for the people who already live there? Or is it just for outsiders with more money?

Right now, the way things are going, it's clear that the changes on South Congress are not really being made with long-term residents in mind.And the reason this matters isn't just because it's unfair. It also damages the city's identity. Austin is known for its creativity and its culture, I bring in outside sources and personal observation to show that the changes on South Congress are not just physical but cultural, and I ask who these changes are really serving to make it clear that the city's growth is coming at the cost of its identity and longtime residents.

Portland has already implemented something similar with its Anti-Displacement Action Plan. They offer rent assistance, repair grants, and support for community organizations. They didn't stop development. They just made it more balanced. This could be established in Austin. There are also other ideas we should explore, such as inclusionary zoning, which would require developers to incorporate affordable housing into new construction, or community land trusts, which can keep housing permanently affordable by removing the land from the market. These solutions already exist. We don't have to invent anything new.

We just have to care enough to use them. Beyond policy, though, this is about values. Do we want to be a city that protects its people, or one that only accommodates wealth? Do we want to preserve what makes Austin what it is? And no, this isn't about being anti-business or anti-growth. I use real examples and practical solutions to show that cities like Portland have already taken steps to balance growth with fairness, and I shift the focus from just policy to values by asking what kind of city we want Austin to be.